sher bache™
holiday collection
sher bache™
holiday collection
Sher Bache is a homegrown, female-led fashion brand known for its vibrant, nature-inspired designs and commitment to sustainability. With a focus on artisanal craftsmanship, the brand creates handcrafted clothing that connects people to nature through unique prints and handmade embroideries. Sher Bache combines traditional techniques with modern aesthetics, offering high-quality, ethically produced collections that appeal to a conscious and creative audience.
type
work
Year
2022
Category
fashion branding
services
illustration, theme design
and product photography
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what is positiamo
what is positiamo
Each year, Sher Bache creates a collection with a unique theme. For 2024, the brand envisioned a bright, holiday-inspired look, which led them to the vibrant coastal beauty of Positano, Italy. The “Positiamo” collection reflects the city’s rich colors and lively atmosphere, staying true to Sher Bache’s warm, playful and positive character.
Each year, Sher Bache creates a collection with a unique theme. For 2024, the brand envisioned a bright, holiday-inspired look, which led them to the vibrant coastal beauty of Positano, Italy. The “Positiamo” collection reflects the city’s rich colors and lively atmosphere, staying true to Sher Bache’s warm, playful and positive character.
Each year, Sher Bache creates a collection with a unique theme. For 2024, the brand envisioned a bright, holiday-inspired look, which led them to the vibrant coastal beauty of Positano, Italy. The “Positiamo” collection reflects the city’s rich colors and lively atmosphere, staying true to Sher Bache’s warm, playful and positive character.
what is positiamo
Each year, Sher Bache creates a collection with a unique theme. For 2024, the brand envisioned a bright, holiday-inspired look, which led them to the vibrant coastal beauty of Positano, Italy. The “Positiamo” collection reflects the city’s rich colors and lively atmosphere, staying true to Sher Bache’s warm, playful and positive character.
cOncept
cOncept
Sher Bache sought to develop a cohesive visual identity for its new holiday collection, “Positiamo,” inspired by the picturesque Italian city of Positano. The project required illustrations for digital and print media, embroidered patches, block print motifs, and a photoshoot to unify the collection’s theme across various platforms.
Sher Bache sought to develop a cohesive visual identity for its new holiday collection, “Positiamo,” inspired by the picturesque Italian city of Positano. The project required illustrations for digital and print media, embroidered patches, block print motifs, and a photoshoot to unify the collection’s theme across various platforms.
cOncept
Sher Bache sought to develop a cohesive visual identity for its new holiday collection, “Positiamo,” inspired by the picturesque Italian city of Positano. The project required illustrations for digital and print media, embroidered patches, block print motifs, and a photoshoot to unify the collection’s theme across various platforms.
(Clicked by self)
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the brief
the brief
The “Positiamo” collection would have a vibrant, holiday-inspired aesthetic, drawing from the lively and colorful charm of Positano, Italy. Key elements such as the hillscape, Bougainvilleas, Lemon Trees, and the Church of Santa Maria Assunta would feature prominently in the designs.
The deliverables of the project included the following:
• Illustrations: Vibrant and detailed, with flexibility for use across digital platforms and print materials.
• Embroidery: Developing new Illustrations to be embroidered on the clothing keeping in mind the compatibility with embroidery techniques, ensuring that the intricate details were preserved while still being practical for stitching.
• Block Print: Adapting one of the artistic illustrations into a simple, linear, minimalistic design for block printing, emphasizing the brand’s artisanal touch.
• Photography: To conduct a photoshoot in India that complements the international shoot in Italy, focusing on maintaining visual consistency and reinforcing the collection’s theme.
The “Positiamo” collection would have a vibrant, holiday-inspired aesthetic, drawing from the lively and colorful charm of Positano, Italy. Key elements such as the hillscape, Bougainvilleas, Lemon Trees, and the Church of Santa Maria Assunta would feature prominently in the designs.
The deliverables of the project included the following:
• Illustrations: Vibrant and detailed, with flexibility for use across digital platforms and print materials.
• Embroidery: Developing new Illustrations to be embroidered on the clothing keeping in mind the compatibility with embroidery techniques, ensuring that the intricate details were preserved while still being practical for stitching.
• Block Print: Adapting one of the artistic illustrations into a simple, linear, minimalistic design for block printing, emphasizing the brand’s artisanal touch.
• Photography: To conduct a photoshoot in India that complements the international shoot in Italy, focusing on maintaining visual consistency and reinforcing the collection’s theme.
the brief
The “Positiamo” collection would have a vibrant, holiday-inspired aesthetic, drawing from the lively and colorful charm of Positano, Italy. Key elements such as the hillscape, Bougainvilleas, Lemon Trees, and the Church of Santa Maria Assunta would feature prominently in the designs.
The deliverables of the project included the following:
• Illustrations: Vibrant and detailed, with flexibility for use across digital platforms and print materials.
• Embroidery: Developing new Illustrations to be embroidered on the clothing keeping in mind the compatibility with embroidery techniques, ensuring that the intricate details were preserved while still being practical for stitching.
• Block Print: Adapting one of the artistic illustrations into a simple, linear, minimalistic design for block printing, emphasizing the brand’s artisanal touch.
• Photography: To conduct a photoshoot in India that complements the international shoot in Italy, focusing on maintaining visual consistency and reinforcing the collection’s theme.
the web banner
the web banner
concept
concept
CONCEPT
SOFTWARE : PROCREATE & PHOTOSHOP
SOFTWARE : PROCREATE & PHOTOSHOP
SOFTWARE: PROCREATE & ADOBE ILLUSTRATOR
Every year, a web banner is created with a landscape inspired by the specific theme of the collection. The web banner for the “Positiamo” collection was designed to capture the vibrant and dreamy essence of Positano, Italy which essentially is the vision for the products in the holiday collection. The main focus of the banner featured two illustrated cheetahs as the collection’s mascots, set against a vibrant backdrop of Positano’s iconic hillscape.. The layout was designed to be adaptable, with one version for desktop (landscape) and another for mobile (vertical), ensuring the visuals remained impactful across all platforms. Each element was created to stand alone, allowing for reuse in social media, packaging, and other brand collaterals, reinforcing the collection’s cohesiveness yet flexible visual identity.
Every year, a web banner is created with a landscape inspired by the specific theme of the collection. The web banner for the “Positiamo” collection was designed to capture the vibrant and dreamy essence of Positano, Italy which essentially is the vision for the products in the holiday collection. The main focus of the banner featured two illustrated cheetahs as the collection’s mascots, set against a vibrant backdrop of Positano’s iconic hillscape.. The layout was designed to be adaptable, with one version for desktop (landscape) and another for mobile (vertical), ensuring the visuals remained impactful across all platforms. Each element was created to stand alone, allowing for reuse in social media, packaging, and other brand collaterals, reinforcing the collection’s cohesiveness yet flexible visual identity.
concept
SOFTWARE : PROCREATE & PHOTOSHOP
Every year, a web banner is created with a landscape inspired by the specific theme of the collection. The web banner for the “Positiamo” collection was designed to capture the vibrant and dreamy essence of Positano, Italy which essentially is the vision for the products in the holiday collection. The main focus of the banner featured two illustrated cheetahs as the collection’s mascots, set against a vibrant backdrop of Positano’s iconic hillscape.. The layout was designed to be adaptable, with one version for desktop (landscape) and another for mobile (vertical), ensuring the visuals remained impactful across all platforms. Each element was created to stand alone, allowing for reuse in social media, packaging, and other brand collaterals, reinforcing the collection’s cohesiveness yet flexible visual identity.
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embroidered illustrations
embroidered illustrations
the challenge
the challenge
The embroidered illustrations for the “Positiamo” collection were designed to stay true to Sher Bache's motto which is - "wearable art".
Simplified from detailed sketches, the designs featured the majestic stencils of key elements like Lions, Leopards and Tigers; ensuring they were visually impactful while suitable for embroidery. The focus was on creating clean, bold lines that retained artistic appeal while aligning with the practical limitations of stitching. These embroidered patches are iconic Sher Bache elements which add a handcrafted, artisanal detail to the garments, seamlessly integrating with the brand’s theme.
The embroidered illustrations for the “Positiamo” collection were designed to stay true to Sher Bache's motto which is - "wearable art".
Simplified from detailed sketches, the designs featured the majestic stencils of key elements like Lions, Leopards and Tigers; ensuring they were visually impactful while suitable for embroidery. The focus was on creating clean, bold lines that retained artistic appeal while aligning with the practical limitations of stitching. These embroidered patches are iconic Sher Bache elements which add a handcrafted, artisanal detail to the garments, seamlessly integrating with the brand’s theme.
the challenge
The embroidered illustrations for the “Positiamo” collection were designed to stay true to Sher Bache's motto which is - "wearable art".
Simplified from detailed sketches, the designs featured the majestic stencils of key elements like Lions, Leopards and Tigers; ensuring they were visually impactful while suitable for embroidery. The focus was on creating clean, bold lines that retained artistic appeal while aligning with the practical limitations of stitching. These embroidered patches are iconic Sher Bache elements which add a handcrafted, artisanal detail to the garments, seamlessly integrating with the brand’s theme.
block print development
block print development
development
development
development
The block print for the “Positiamo” collection was developed by transforming a previously illustrated leopard motif into a simplified, mono-linear design. The challenge was to adapt the intricate illustration into a minimalistic style suitable for block printing, ensuring clarity without compromising the artistic detail. After refining the design to fit the carving process, each element of the motif was separated for individual color blocks. The final print was created using natural dyes, preserving the brand’s commitment to sustainability. This process allowed the motif to maintain its elegance while being adaptable for fabric printing, adding a distinctive, handcrafted quality to the collection.
The block print for the “Positiamo” collection was developed by transforming a previously illustrated leopard motif into a simplified, mono-linear design. The challenge was to adapt the intricate illustration into a minimalistic style suitable for block printing, ensuring clarity without compromising the artistic detail. After refining the design to fit the carving process, each element of the motif was separated for individual color blocks. The final print was created using natural dyes, preserving the brand’s commitment to sustainability. This process allowed the motif to maintain its elegance while being adaptable for fabric printing, adding a distinctive, handcrafted quality to the collection.
NEXT PROJECT //
MORE Work //
NEXT PROJECT //
MORE Work //
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