FRESTIX - ORAL HYGIENE
ON THE GO

The Frestix project was a conceptual academic assignment aimed at creating an innovative product that stands out from the generic market. The brief required not only a unique product concept but also a cohesive brand identity and packaging solution. Frestix, developed under the parent brand “Enamel,” introduces a portable, eco-friendly oral care solution designed specifically for urban travelers. The product uniquely blends the characteristics of traditional oral care, inspired by miswak sticks, with modern medicinal values, incorporating antiseptic freshness for an effective and natural hygiene solution.

type

academic

Year

2023

FRESTIX - ORAL HYGIENE
ON THE GO

(This project is currently only viewable on desktop.

Thank you for your understanding.)

Why chewsticks?

PROBLEM STATEMENT

problem statement

Inadequate access to portable oral hygiene solutions creates inconvenience for travellers without regular access to washrooms or sinks, as well as for adventurers in challenging environments where dustbins and water are scarce, making it difficult to maintain dental hygiene.

Inadequate access to portable oral hygiene solutions creates inconvenience for travellers without regular access to washrooms or sinks, as well as for adventurers in challenging environments where dustbins and water are scarce, making it difficult to maintain dental hygiene.

PROPOSED SOLUTION

KEY REQUIREMENTS
of the identity

Offering urban adults who are traveling a convenient and portable oral hygiene solution tailored for travel or outdoor/adventurous activities, alleviating the inconvenience caused by inadequate access to traditional dental care tools such as water, hygienic disposal means, portability and convenience.

100%
Of the people
surveyed
were travellers
62%
Feel that they face challenges
in maintaining their Oral Health
while travelling.
88%
Would be willing to try a new Oral Care product like chewsticks or gum as their oral hygiene companion for convenience.
78%
Feel the need of a more convenient & portable solution
for cleaning their teeth on the go.
100%
Of the people
surveyed
were travellers
62%
Feel that they face challenges
in maintaining their Oral Health
while travelling.
88%
Would be willing to try a new Oral Care product like chewsticks or gum as their oral hygiene companion for convenience.
78%
Feel the need of a more convenient & portable solution
for cleaning their teeth on the go.
100%
Of the people
surveyed
were travellers
62%
Feel that they face challenges
in maintaining their Oral Health
while travelling.
88%
Would be willing to try a new Oral Care product like chewsticks or gum as their oral hygiene companion for convenience.
78%
Feel the need of a more convenient & portable solution
for cleaning their teeth on the go.
100%
Of the people
surveyed
were travellers
62%
Feel that they face challenges
in maintaining their Oral Health
while travelling.
88%
Would be willing to try a new Oral Care product like chewsticks or gum as their oral hygiene companion for convenience.
78%
Feel the need of a more convenient & portable solution
for cleaning their teeth on the go.

100%
Of the people surveyed
were travellers
62%
Feel that they face challenges
in maintaining their Oral Health
while travelling.
78%
Feel the need of a more
convenient & portable solution
for cleaning their teeth on the go.
88%
Would be willing to try a new Oral Care product like chewsticks or gum as their oral hygiene companion for convenience.
100%
Of the people surveyed
were travellers
62%
Feel that they face challenges
in maintaining their Oral Health
while travelling.
78%
Feel the need of a more
convenient & portable solution
for cleaning their teeth on the go.
88%
Would be willing to try a new Oral Care product like chewsticks or gum as their oral hygiene companion for convenience.
100%
Of the people surveyed
were travellers
62%
Feel that they face challenges
in maintaining their Oral Health
while travelling.
78%
Feel the need of a more
convenient & portable solution
for cleaning their teeth on the go.
88%
Would be willing to try a new Oral Care product like chewsticks or gum as their oral hygiene companion for convenience.
100%
Of the people surveyed
were travellers
62%
Feel that they face challenges
in maintaining their Oral Health
while travelling.
78%
Feel the need of a more
convenient & portable solution
for cleaning their teeth on the go.
88%
Would be willing to try a new Oral Care product like chewsticks or gum as their oral hygiene companion for convenience.

KEY FINDINGS OF THE RESEARCH

SURVEY OF 50 PEOPLE

IDENTITY DEVELOPMENT

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THE BRAND IDENTITy

The Frestix branding blends tradition with a modern edge, using a complementary color scheme to shape its distinct identity. Cool blues evoke minty freshness, while warm yellow pays homage to the traditional miswak chewtip. Bright orange accents bring energy, optimism, innovation, and an adventurous spirit, enhancing the blue and yellow palette for a more eye-catching and stimulating effect. Indian organic motifs in the form of patterns further emphasize the product’s natural and cultural roots, adding an authentic touch that connects tradition with contemporary appeal. A dynamic, italic typography inspired by the rounded characteristcs and "on the go" nature of the product was developed with readability as the core focus. Product-focused illustrations were created for the packaging to help customers understand the product at a glance, while also enhancing the brand’s playful appeal.

The Frestix branding blends tradition with a modern edge, using a complementary color scheme to shape its distinct identity. Cool blues evoke minty freshness, while warm yellow pays homage to the traditional miswak chewtip. Bright orange accents bring energy, optimism, innovation, and an adventurous spirit, enhancing the blue and yellow palette for a more eye-catching and stimulating effect. Indian organic motifs in the form
of patterns further emphasize the product’s natural and cultural roots, adding an authentic touch that connects tradition with contemporary appeal. A dynamic, italic typography inspired by the rounded characteristcs and "on the go" nature of the product was developed with readability as the core focus. Product-focused illustrations were created for the packaging to help customers understand the product at a glance, while also enhancing the brand’s playful appeal.

PACKAGING & PRODUCT DEVELOPMENT

PACKAGING CONCEPT

The packaging for Frestix is designed to be practical and straightforward, featuring a snap-open structure that ensures portability, convenience, and secure storage for both fresh and used sticks. This approach addresses the needs of travelers who may not always have access to dustbins, as each stick is designed to be re-capped after use. Inspired by the anatomy of a tooth, the product is designed incorporating symbolic elements such as: the cap representing the enamel, protecting the chew-tip (which symbolizes the pulp), while the lower cartridge filled with antiseptic liquid is inspired by the roots.

Visually, the packaging resonates with the product’s design, with a yellow/orange top and blue base to represent the blend of tradition and freshness—yellow representing the miswak roots and orange’s warmth, while blue signifies the minty coolness of the germ-killing liquid. The sides feature essential product details, including ingredients and illustrative representations, providing clear information about the product’s use and contents. The design while visualised in a Pack of 4, allows for packs of 2, 4, 6, and 8, with larger packs offering more detailed descriptions, enhancing the user’s experience and product familiarity.